SNOHETTA Bjarne Melgaard Enterprise – An E-mail First Visual Identity (2020)

When world-renowned contemporary artist Bjarne Melgaard moved home to Norway, he had a request for us: To design an e-mail signature for his new company, Bjarne Melgaard Enterprise. 

We decided to create a visual identity that is designed from the e-mail signature and out. Yet, the thing is, e-mail technology has stayed largely unchanged since the mid-90s. This brought us on a journey through the origin of e-mail technology and obsolete code, where the limitations eventually became the expression: A visual identity created through Internet culture and technology – a reflection of Bjarne Melgaard as an artist.

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