PLATFORM/SNOHETTA Bjarne Melgaard Enterprise – An E-mail First Visual Identity (2020)
PLATFORM/SNOHETTA Bjarne Melgaard Enterprise – An E-mail First Visual Identity (2020)
200629
When world-renowned contemporary artist Bjarne Melgaard moved home to Norway, he had a request for us: To design an e-mail signature for his new company, Bjarne Melgaard Enterprise.
We decided to create a visual identity that is designed from the e-mail signature and out. Yet, the thing is, e-mail technology has stayed largely unchanged since the mid-90s. This brought us on a journey through the origin of e-mail technology and obsolete code, where the limitations eventually became the expression: A visual identity created through Internet culture and technology – a reflection of Bjarne Melgaard as an artist.
When world-renowned contemporary artist Bjarne Melgaard moved home to Norway, he had a request for us: To design an e-mail signature for his new company, Bjarne Melgaard Enterprise.
We decided to create a visual identity that is designed from the e-mail signature and out. Yet, the thing is, e-mail technology has stayed largely unchanged since the mid-90s. This brought us on a journey through the origin of e-mail technology and obsolete code, where the limitations eventually became the expression: A visual identity created through Internet culture and technology – a reflection of Bjarne Melgaard as an artist.
