BMD Massive Change (2005)

Whether we realize it or not, we live in a designed world. The question is: will this be a design for destruction or for a sustainable new world that we can safely hand down to our children and our children’s children?

Our idea of design goes beyond the way things look to the way things work. To paraphrase Marcel Duchamp, we set out to liberate design from “the tyranny of the eye.”

Surveying the world we found hundreds of examples where visionaries were using design to effect positive change on a global scale. We call this pattern Massive Change.

In collaboration with the Institute without Borders, BMD collected these stories into a touring museum exhibition that shattered attendance records in Vancouver, Toronto and Chicago, as well as a best-selling book.

Massive Change sparked meaningful conversations not only about the world of design, but the design of the world.